For this project, I was solely responsible for designing the layout for the app and the overall branding. The colors were chosen to correspond to the bee-centered theme of the project. The design implements a sleek, easily readable user-interface that appeals to young urban professionals. In general, I aimed to keep the colors gender-neutral. The presentation is meant to be playful, but serious enough for the user to feel that they can trust the app for financial management.
The graphics and video below were used as promotional items for the company's kickstarter. A prototype was developed, and the founders are currently seeking funding.
Design Process:
Discovery>Analysis>Design>Analysis>Prototype
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